The Value of Color and Its Influence on Billing and Payments
May 8, 2017
Customers list billing among the top four factors that drive their satisfaction with a company and JD Power studies have revealed that billing and payment factors can account for 20 percent or more of total customer satisfaction. Color, while considered a small detail, can speed payment response and improve customer experience, which is why utilities today are considering a move from black and white statements to full color.
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