The Affordability Utility Alliance | Volume 3: The Trust Guardian

October 20, 2026

When affordability gets tight, your front line feels it first. More calls, more distress, more customers who don't know help exists. It's easy to see this as a losing battle. The Trust Guardian sees it differently: as the greatest opportunity CX has. CX leaders, see what happens when proactive outreach gets there before the crisis does.

You can view the infographic here or by clicking the image below.