Rite Aid™ Joins Long List of Retailers Within KUBRA Retail Cash Payments Network

January 10, 2023

Tempe, AZ (January 10, 2022) — KUBRA, a leading provider of customer experience management solutions for some of the largest utility, insurance and government entities, has announced the addition of Rite Aid™ to its cash payment network of retailers, giving cash-paying customers thousands of new retail locations where they can pay their bills.

“Our goal is to bring the most convenient and accessible bill payment option to cash-preferred customers that we can,” says Rick Watkin, President and CEO of KUBRA. “Adding Rite Aid to our payment network brings us another step closer to achieving this goal.”

Rite Aid™ is the 19th retailer to join KUBRA’s Retail Cash Payments (RCP) Network, adding 2,257 new retail locations in 17 states across the country. This raises the total number across the U.S. to more than 72,000 retail locations.

KUBRA launched its RCP Network as part of its KUBRA EZ-PAY™ payment solution in 2014 when it began a partnership with InComm Payments, a leading payments technology company whose VanillaDirect™ platform enables consumers to fund accounts and make real-time payments with cash at retail. For the past eight years, KUBRA has focused on digitizing cash payments as they’ve witnessed payment options become more essential to customer satisfaction. The KUBRA EZ-PAY RCP Network provides a secure, convenient and accessible way for cash preference, unbanked and underbanked customers to pay their bills.

How the KUBRA EZ-PAY RCP Network Works

Customers receive their personalized and reusable barcode on their printed bill, or they can download the barcode to their mobile phone from their biller’s website. Printed barcodes are accompanied by a list of retailers in that consumer’s neighborhood where they can make their cash payment. When creating the barcode digitally, customers can use KUBRA’s dynamic map tool to choose their ideal retail location. The unique barcode contains all the information required to validate a cash payment. Once a cash payment is made at any of the retail store locations in the network, it will be authenticated and authorized in real time. Customers have the option to receive text and email confirmations when their payment is successful.

For more information about KUBRA’s Retail Cash Payments Solution and the complete list of current retailers within its network, visit www.kubra.com.

About InComm Payments

InComm Payments is an innovative global payments technology provider. Leveraging dynamic technology and proven expertise, InComm Payments delivers enhanced end-to-end payment platforms and emerging financial technology solutions through a single integration, helping businesses grow across a wide range of industries including retail, healthcare, tolling & transit, incentives, mobile payments, digital currencies and financial services. By enabling omnichannel connections and alternative payment options to an ever-expanding consumer base in an increasingly digital ecosystem, InComm Payments creates seamless and valuable commerce experiences across the globe. With three decades of experience, over 525,000 points of retail and online distribution, 420 global patents and a presence in more than 30 countries, InComm Payments leads the payments industry from its headquarters in Atlanta, Ga. Learn more at www.InCommPayments.com.


KUBRA provides customer experience management solutions to some of the largest utility and government entities across North America. Our portfolio includes billing and payments, mapping, mobile apps, proactive communications, and artificial intelligence solutions for customers. With more than 1.5 billion customer interactions annually, KUBRA services reach over 40% of households in the U.S. and Canada. KUBRA is an operating subsidiary of the Hearst Corporation. Visit https://www.kubra.com for more information.