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Three Reasons Why Your Business Needs a Mobile App in 2023

July 13, 2023

The launch of the iPhone in 2007 was a huge turning point for mobile apps. The iPhone’s full-touchscreen capabilities, combined with the App Store, triggered an explosion in the use of mobile apps across all demographics.

Since their debut, mobile apps have come a long way. In the past two decades, a wide array of mobile apps have been introduced to the marketplace. Whether you need to book a cab, make a restaurant reservation, or turn off the thermostat at your home - there’s an app for that!

Yet, some businesses still don't provide a mobile app to their customers. In fact, a 2022 Chartwell report found that only 56% of utilities in North America offer a mobile app that their customers can use to pay their utility bills. The same report states that customers who pay their bills via mobile apps are more likely to give a higher ease-of-use rating.

Making it easier for your customers to pay their bills is just one of many benefits of mobile apps. Here are three additional reasons your business needs a mobile app in 2023.

1. Smartphone Usage Is Still on the Rise

Since 2016, the growth of smartphone usage has been dramatic, to say the least. Statista reported that smartphone mobile network subscriptions worldwide went from 3.6 billion in 2016 to 6.6 billion in 2022 and is forecast to exceed 7.8 billion by 2028. That’s almost one smartphone for every person on Earth! What are these users doing on their smartphones? 87% of them spend time on apps.

In the United States, 77% of all Americans use a smartphone. When it comes to mobile usage, TechCrunch found that the average American watches 3.7 hours of live TV per day but spends four hours on their mobile device.

These statistics emphasize how vital it is for businesses to connect with customers on their smartphones, and mobile apps are a surefire way to ensure that customers get the best user experience on their handheld devices.

2. Fulfilling Customer Needs for On-the-Go Service Accessibility

In today's fast-paced world, customers increasingly expect services to be available on the go. With the advent of smartphones and mobile devices, customers prefer quick and easy access to services that can be used anytime and anywhere.

Many businesses have recognized this shift in customer preferences and adapted their offerings to meet these needs. In early 2023, Chase Bank found that consumers aren’t just logging into their mobile banking apps to check balances. Chase’s research found that 90% of users use an app to manage their finances, including depositing checks and checking their credit. Due to these findings, Chase has reimagined how they serve its customers and provides one of the best banking apps in the North American market. 

3. Mobile Apps Deliver Personalized Experiences

According to Accenture, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. Even more interesting, 72% of customers will only engage with personalized messaging.

With consent, mobile apps collect user data to personalize experiences and offer tailored recommendations. By leveraging user preferences, behavior patterns, and location information, apps can provide personalized content, recommendations, and targeted experiences. This customization enhances user satisfaction and helps businesses deliver relevant products and services.

Build Your Next Android or iOS App Through KUBRA iMobile

KUBRA iMobile Utility Apps can help you build stronger relationships with your customers by providing a range of self-service tools designed for mobile devices. Don’t just take our word for it. Learn more about how KUBRA client SMECO increased customer engagement with KUBRA iMobile.

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