New KUBRA Report Finds Citizens Want Expanded Access to Digital Payments
May 13, 2021
Tempe, AZ — May 13th, 2021 – KUBRA, a leading provider of customer experience management solutions for some of the largest government, utility, and insurance entities, released a new citizen billing and payment report that identifies a lack of digital payment options for government services is preventing improvements in citizen satisfaction.
“Today’s citizens want to be able to pay for government services as easily as they do for other products and services,” said Rick Watkin, President and CEO of KUBRA. “For government agencies, this means providing citizens with increased access to digital payment options that are convenient and easy to use. These digital solutions and services are key to satisfying citizens today and in the future,” added Watkin.
Following are some of the key findings of the 2021 study:
Citizens Want Digital Payments – Citizens’ usage and appetite for digital payments are growing and there is an increasing demand for digital experiences. They like to pay online because it’s easy, convenient, and saves them time.
COVID-19 Has Accelerated the Digitization of Customer Interactions – COVID-19 has sped up the adoption of digital payments, with 37.5% of respondents indicating that their payment preferences changed during the pandemic.
Payment Experiences Haven’t Changed Much Since 2019 – Customer payment experiences with their government agencies haven’t improved in the past two years.
To gain a better understanding of citizens’ current billing and payment preferences and the importance of expanding digital payment options, download the full KUBRA Citizen Billing and Payment Report 2021 here. You can also register for our quick 30-minute webinar on May 26 at 10:00 AM PST/1:00 PM EST, where we will walk through the key highlights of the report.
About the Survey
The survey received a total of 1,022 responses. To qualify for the survey, respondents had to be living in the United States and over the age of 18. Also, they had to self-identify as the head of their household concerning billing and payments for government services. Key demographics such as age, gender, income level, and state of residence were tracked to ensure that the survey responses did not become skewed and represented a broad overview of the United States population. The survey was completed with a 3.07% margin of error.
KUBRA provides customer experience management solutions to some of the largest utility and government entities across North America. Our portfolio includes billing and payments, mapping, mobile apps, proactive communications, and artificial intelligence solutions for customers. With more than 1.5 billion customer interactions annually, KUBRA services reach over 40% of households in the U.S. and Canada. KUBRA is an operating subsidiary of the Hearst Corporation. Visit https://www.kubra.com for more information.