KUBRA Launches Advanced Analytics Solution to Transform Data Insights for Utilities

June 18, 2024

Tempe, AZ (June 18, 2024) – KUBRA, a leading provider of customer experience management solutions, is excited to announce the launch of its innovative business intelligence tool, KUBRA BizInsights™. Designed for the utility industry, BizInsights is poised to transform how utilities leverage customer transaction and communication data to make informed decisions, enhance customer experiences, and drive revenue growth.

KUBRA BizInsights turns complex data sets into clear, actionable insights using advanced predictive analytics powered by artificial intelligence (AI) and machine learning (ML). With its powerful and interactive dashboards, utilities can now understand the drivers behind payment performance, IVR efficiency, e-bill adoption rates, and more. 

"By combining AI-driven analytics with our deep understanding of the utility space, BizInsights offers a powerful solution that meets the industry's unique challenges,” said Shazir Khan, Chief Technology Officer at KUBRA. "In today's economic landscape, efficiently managing late payments is a critical use case for utilities. BizInsights illuminates the key factors influencing payment delays, providing our clients with the insights they need to improve their billing tactics and strengthen customer relations for better financial health.” 

Key features and benefits of BizInsights include:

  • Out-of-the-box visualizations: Ready-to-use visualizations enable quick comprehension of key insights and trends.
    • Sophisticated Q&A tool: Directly query the tool for additional insights and instant data visualizations.
    • Omni-channel view: Integrate data from a multitude of sources to deliver a comprehensive view of customer behavior and operational performance.
    • Interactive dashboards: Get real-time visibility into the metrics that matter with easy-to-understand dashboards that allow you to drill down for further analysis. 

KUBRA BizInsights marks the next step in utility analytics, providing accessible, sophisticated data insights that set new benchmarks for industry innovation.

Uncover the potential of your utility company's data with KUBRA BizInsights by joining our webinar, "The Late Payment Playbook: Winning Strategies for Preventing & Collecting Late Payments," on Tuesday, June 25, 2024 at 2:00 p.m. ET/ 11:00 a.m. PT. Secure your seat to access valuable insights and practical tools from industry experts, all curated to revolutionize your payment processes and enhance your customer’s payment experience. 


KUBRA provides customer experience management solutions to some of the largest utility, government, and insurance entities across North America. Our extensive portfolio includes billing and payments, mapping, mobile apps, proactive communications, and artificial intelligence solutions for customers. With more than 2 billion customer interactions annually, KUBRA services reach over 40% of households in the U.S. and Canada. KUBRA is an operating subsidiary of the Hearst Corporation. Visit https://www.kubra.com for more information.