Making a Business Case for Utility SMS Texting (White Paper)

Since the first text message was sent in December of 1992, SMS has come a long way. Today, this widely used solution is considered one of the most effective forms of communications in both person-to-person (P2P) and application-to-person (A2P) use cases. Yet, one may question the relevance of SMS texting when there’s a wealth of other communications options available, especially through digital channels. However, this whitepaper presents utilities with two scenarios using real-world data that shows why SMS texting is here to stay.

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