A Data Mining Perspective on Outage Communications

Outage Management Systems (OMS) do a great job identifying network performance metrics, but don't provide insights into customer experience. The good news is that you have these insights at your fingertips - you just have to tap into them. Outage-related communications and enrollment demographics are a goldmine when it comes to customer preferences, enabling enhanced personalization and fostering stronger engagement. 

Watch the on-demand webinar to discover:

• What can be learned by matching outbound messages to subsequent responses
• How leveraging customer segmentation allows you to fine-tune your outage communications with key messaging
• How to develop effective communications strategies through data mining

Speakers

• Todd Clement, Lead Product Manager, Notifi & KUBRA IQ, KUBRA
• Greg Cahill, Principal Software Engineer, KUBRA

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