KUBRA Acquires Dropcountr, Adding Water Analytics to Customer Experience Platform

January 4, 2022

MISSISSAUGA, ON (January 5, 2021) - KUBRA, the leading customer experience management company to utilities, government, and insurance organizations, today announced its acquisition of Dropcountr, a leading cloud-based data analytics and customer engagement company for water utilities. The addition of Dropcountr to KUBRA will provide clients with access to billing and payments, customer communications, and water analytics under a unified platform, furthering KUBRA’s mission to provide the most comprehensive customer experience platform on the market. 

“Access to personal data and analytics about water usage is an important part of providing an exceptional customer experience,” said Rick Watkin, President and CEO of KUBRA. “With our acquisition of Dropcountr, we can further bolster our customer experience platform to help utilities better serve their customers, with more insights and control as to how they can manage water consumption in a more meaningful way.”

Dropcountr is a cloud-based customer engagement and analytics software platform for water utilities and their customers. Its HOME and BUSINESS solutions are free mobile and web apps for utility customers. Its CLEAR solution is an analytics and communication dashboard for utility staff. The Dropcountr solutions are highly complementary to the billing and payment solutions offered by KUBRA. KUBRA believes heavily in the importance of providing positive and seamless customer experiences to the utilities market. The addition of Dropcountr will allow KUBRA to integrate and unify water usage analytics into KUBRA’s billing and payment platform providing access to consumption insights, peer comparisons, bill and usage history, threshold and leak alerts, irrigation analysis, and water savings tips within KUBRA’s comprehensive customer experience platform. The unification of Dropcountr and KUBRA’s platform will provide the most comprehensive, fully-integrated suite of customer experience capabilities in the water utilities market.

“By joining KUBRA, our clients will benefit from KUBRA’s complete customer experience platform, allowing clients to empower customers with information about more than just water consumption,” said Robb Barnitt, founder and former Dropcountr CEO who will continue to manage the water analytics solution. “Clients will benefit from a complete platform that allows them to better manage the customer experience from start to finish.” Watkin added, “We are incredibly excited to have Robb and his team join KUBRA, as they continue to build scalable technology that meets and exceeds market expectations.”


KUBRA provides customer experience management solutions to some of the largest utility, government, and insurance entities across North America. Our portfolio includes billing and payments, mapping, mobile apps, proactive communications, and artificial intelligence solutions for customers. With more than 1.5 billion customer interactions annually, KUBRA services reach over 40% of households in the U.S. and Canada. KUBRA is an operating subsidiary of the Hearst Corporation. Visit https://www.kubra.com for more information.

About Dropcountr

Dropcountr delivers simple but powerful water analytics and customer engagement software that is compatible with all meters, regardless of manufacturer or read interval. Utilities use Dropcountr CLEAR to better understand customer behavior, address indoor/outdoor water efficiency budgets, respond to service requests, and engage with customers cost-effectively using modern communication channels. Utility customers use Dropcountr HOME as a self-service portal to better understand and manage personal water use, compare usage to their neighbors, reach goals, and access valuable rebates and utility announcements. Dropcountr provides proprietary technology enabling customers to receive timely alerts with customizable water usage thresholds and leaks, in addition to providing irrigation analysis which is increasingly important for drought-ridden climates. Dropcountr helps everyone save water, time, and money.