New Podcast Episode Reveals the Important Role Customer Research Plays in Improving CX
November 17, 2021
How do you make sure you’re giving your customer what they want? By doing a deep data dive so you can ‘hear’ the voice of the customer. These types of research programs are becoming increasingly popular–and for good reason. They allow businesses to capture and act on direct customer feedback, clearly identifying their needs and taking the guesswork out of their expectations.
Tune in to the latest episode of Experience Better: The CX Podcast™ to hear our host talk to Michael Everhart, Vice President, and Rebecca DeFazio, Senior Research Manager at Schmidt Market Research about the role research plays in improving customer experiences at top-performing companies.
- What is the “voice of the customer”?
- Why is it important to organizations?
- What type of research initiatives are useful for finding the voice of the customer data?
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