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NEW Podcast Episode - Using Personas To Develop a Deeper Understanding of Your Customers

January 18, 2022

Struggling to understand your customers? You may want to give personas a try. They give insight into who your customers are, what they need, and how they interact with your company across all touchpoints. This allows you to develop processes and solutions with your customers in mind.

In this episode of Experience Better: The CX Podcast™, Malina Kaija, Co-Founder of theturnlab, explains how to build a customer-centric business and create customer personas.

If one of your 2022 goals is to improve customer experience and satisfaction, you’ll want to listen to the podcast to learn:

  • What customer personas are and the role they play in the customer journey?
  • Why personas are such an important strategic tool for building a customer-centric business?
  • How do you build customer personas?

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