Colorado Springs Utilities Partners With KUBRA, Wins USPS Excellence in Innovation Award

By participating in KUBRA's iPost program, Colorado Springs Utilities saved 3% on monthly postage costs and won the USPS Excellence in Innovation and Creativity Award.

In an era dominated by digital communication, Colorado Springs Utilities (Springs Utilities) has demonstrated printed mail's untapped potential and ongoing relevance. Through a collaboration with KUBRA, Springs Utilities has been awarded the prestigious USPS Excellence in Innovation and Creativity Award. This recognition comes from its participation in the 2023 USPS Mailing Promotions, particularly the Personalized Color Transpromo Promotion.

Springs Utilities' award-winning mailpiece, created in partnership with KUBRA, combined personalization with vibrant transpromotional elements, setting a new benchmark in print communication. This initiative captured the essence of the USPS's program and showcased how innovative approaches to traditional mailing can significantly enhance customer engagement and communication effectiveness.

KUBRA prints over 152,000 bills each month for Colorado Springs Utilities.  

As a result of participating in the USPS Mailing Promotion, Springs Utilities saved 3% on postage for all six months of the running promotion, demonstrating the tangible benefits of embracing such innovative mailing strategies

Here's why billers should consider leveraging innovative USPS programs, following Springs Utilities’ example.

7 Reasons Why Billers Should Take Advantage of USPS Mailing Promotions

1. Cost Savings and Financial Incentives

Participating in USPS Mailing Promotions can lead to substantial cost savings. These programs often include 2-4% discounts and rebates on postage, which can significantly reduce mailing expenses.

2. Enhanced Customer Engagement

By leveraging creative mailing solutions, such as those promoted in the Personalized Color Transpromo Promotion, billers can enhance their mailpieces' visual appeal and engagement. This can lead to higher customer satisfaction and response rates.

3. Improved Compliance and Efficiency

USPS Mailing Promotions come with guidelines that help ensure mailpieces meet specific standards. Collaborating with programs like KUBRA’s iPost Savings Program can streamline the compliance process, making participation easier and more efficient.

4. Innovation Recognition

Participating in these programs can lead to industry recognition and accolades, such as the USPS Excellence in Innovation and Creativity Award. This acknowledgment can enhance a company’s reputation and position it as a leader in innovative mailing practices.

5. Access to Expert Support

Programs like KUBRA’s iPost Savings Program offer expert guidance and support, facilitating the entire process from document pre-approval to final mailing. This can be invaluable for billers looking to optimize their mailing strategies without requiring extensive in-house expertise.

6. Flexibility and Versatility

USPS Mailing Promotions cater to a wide range of industries and mailing needs. Whether you're in utilities, government, insurance, or another sector, there’s likely a promotion that aligns with your mailing objectives.

7. Environmental Benefits

USPS Mailing Promotions often encourage practices that are not only innovative but also sustainable. These programs can help billers reduce their environmental footprint through more efficient mailing processes.

The Role of KUBRA’s iPost Savings Programs

KUBRA’s iPost Savings Program was instrumental in Springs Utilities receiving this award. The program provides KUBRA iMail clients an efficient pathway to innovate their mailing efforts, from ensuring USPS compliance to achieving cost savings. The iPost program supports USPS's pre-approval process of documents, ensuring Springs Utilities’ compliance with the Postal Service's promotion criteria while optimizing cost savings for the utility.

To explore how your organization might benefit from similar USPS programs, clients are invited to contact their Customer Success Manager for more information.