60,000 Ways to Solve Cash Payment Accessibility
October 7, 2021
The challenges of the pandemic have hit almost everyone in one way or another. At a minimum, most have had the continual worry of keeping themselves and their loved ones safe and healthy. For some, it has meant juggling work and childcare. And then others are struggling to find a way to pay the bills after losing their jobs or having their workplace shuttered for months at a time due to lockdowns. Utility customers have certainly not been immune to this financial upheaval. 36% of utilities said 30-49% of customers will have issues paying their utility bills once moratoriums are lifted.1 You can be sure some of your cash preference customers fall into this category.
Keeping Customers Satisfied
Helping your customers weather these unpredictable times will go a long way in keeping them happy. You can do that by making it as simple as possible for them to keep their water running and electricity on. Offering innovative payment options is a step in the right direction because it allows customers to choose the most convenient option for them.
What Can You Do to Help Cash Preference Customers?
Throughout the pandemic, your cash preference, unbanked, and underbanked customers haven’t been able to rely on payment centers being open to pay their utility bill like they used to. For these customers, who can’t easily pay their bills, this is a big problem. But KUBRA has the perfect solution.
KUBRA’s Retail Cash Payments (RCP) Network
Customers can pay their bill with cash at a neighborhood retail store the same way they would pay for a bag of chips–or at the same time! All customers need to do is present their unique barcode at the checkout counter at their preferred retailer. They receive that barcode from their utility either on their paper bill or they can download it digitally from the utility website. With over 60,000 top-tier retailer locations in our RCP network, your cash preference customers have an abundance of options for paying their bills.
Recognizing that cash payments aren’t going anywhere anytime soon, KUBRA has been growing their RCP network since 2014. KUBRA’s RCP network includes the following retailers:
- Family Dollar
- Dollar General
- Kum n Go
- Royal Farms
- Pilot Flying
- Go Mart
- TravelCenters of America
- Kwik Trip
Simplify the bill payment experience for your cash preference customers by offering a payment channel that they can trust and is convenient. And what is more convenient than being able to pay your utility bill at a convenience store? Learn more about how the KUBRA RCP network helps you satisfy the needs of every customer type.
1. KUBRA 2021 Customer Experience Report: Billing and Payment Edition.